How to learn to write article headlines

As one famous editor noted, a good headline is half the article. The pace of modern life is so fast that people have no time to stop, look back, think about something

Opening a newspaper page or a page on the Internet, a person first runs his eyes over the headlines. And if the headline attracted, the article would be read. But not the fact that to the end.

What attracts the attention of the reader (user) on the page of a print or online publication?

• Picture
• Headline
• Subtitle
• Caption under a picture or photo

It is sad, but people do not want to read, they have no time, because they are in a hurry somewhere endlessly. But if you are an author (journalist, blogger, freelancer, newsman, writer), you would like to convey to your reader your thoughts, conclusions, vision, etc. How to make sure that the reader does not slip past your note? How to make a headline attractive, so that you want to delve into the article?

1. Use verb forms in the headings.

For example: "Where to invest money", "How to make a home medicine cabinet", "Putin signed a new decree."

2. The principle of novelty.

Headings such as "Spring is a time of concern" are morally obsolete. Let them be used by "bureaucratic" newspapers and magazines. The headline should report something new, something that is unknown and that will be revealed in more detail in the text of the note. For example, a better heading is: "Spring worries will not let the farmers rest."

3. Metaphor, imagery, oxymoron, unusual title will give the article a chance to be read. Use whip comparisons, epithets, semantic highlighting of certain letters. The main thing is not to go too far with expressive means. Everything should be in moderation.

4. The reader (user) is important practicality. Headings that are vague, not meaningful, too general, will leave the article unattended. Why should I read the text? What will it give me in practical terms? What will I take out of it? Will this experience come in handy for me? If the reader finds the answers to these questions at the level of the heading rather than the text, then the article will be read.

The title is made up. So what is next? How to keep the reader's attention until the end of the article? And this is the subject of another conversation!