How to quickly learn copywriting

Copywriting is one of the good ways to make money remotely. This type of activity brings big money only to very talented people, but copywriting skills can be useful to everyone.

Many paid courses promise to quickly teach copywriting from scratch. As a rule, the level of such courses is very different, a beginner should not trust the first "guru" that comes across, the more so since many public sources have useful information. Only experience can help growth in the profession - in order to learn to write, you need to start writing.

If we talk about trends in copywriting, then there are two of them:

• The combination of good and humor

• The combination of information and surprise.

Everyone en masse feeds subscribers with useful information mixed with selling and entertainment posts. Subscribers are so used to it that they read only the most catchy articles from useful ones.

Humor can be present both in the title and in the text. The headline share of humor is almost always appropriate. Just adding an unexpected postscript to a serious topic can draw attention to the article.

As for the combination of information and surprise, it is enough to change the genre. Write on a given topic not a post-note, but a report, a sketch, a hit parade, an instruction or an essay by prying eyes.

Obviously, a change of genre gives just for creativity, but still does not allow you to create a lot of materials on the same topic. And then the following tricks come into play:

• Shredding

• Enlargement.

Grinding is attention to detail. So, for example, the refinement of this article would be a description of examples of the combination of benefit and humor in the articles in a separate article in more detail.

Consolidation - on the contrary, a more general and brief description of the types of trainings without a description of their content.

These two simple tricks allow you to write almost endlessly even within the framework of one narrow subject. The main thing to beware of a newbie in the field of copywriting is burnout. Too zealous pace of work can lead to the fact that you will never want to write more.

An excellent tool for both beginners and experienced copywriters is the formula of the classic text, which can be conditionally divided into 5 components:

1. Selecting a specific topic taking into account the interests of the target audience (with a combination of benefit and humor or information and surprise),

2. Determining the result that should be obtained from the text (in this case, summing up, structuring the information received and creating content),

3. Throwing facts, details, examples on the topic that can be used in the text, a kind of brainstorming, not all of the sketches need to be used,

4. Creating a post plan (catchy beginning, main part, ending),

5. Technical creation of the text according to the prescribed plan and collected ideas.

Not difficult, right? So you can work out almost any topic. But it will be better easier and more fun if you understand the topic and it is interesting to you.