How to become a marketer
Video: 5 Foundational Skills to Master Before Starting a Marketing Career 2024, July
Marketing education allows you to work in companies of various industries, make good money, and grow up the career ladder, so the question of how to become a marketer is quite common. But in order to get an interesting, promising vacancy, it is not enough to get a quality education.
You will need
- - profile education
- - work experience
Instruction manual
one
Get a specialized education. When it comes to who to become in the future, choosing the right educational institution can play a crucial role in building a career. The best marketing education, according to practitioners, can only be acquired abroad. In Russia, all major universities offer a marketing diploma. In addition, there are also courses, master classes, special programs conducted by almost all Russian business schools.
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Work experience is a requirement made by employers that is valued above theoretical knowledge. Preference is given to candidates who have worked in large international organizations such as Coca-Kola, Pepsi, Nestle. Experience in related fields - sales, advertising, is also suitable. To get started, you can get a marketing assistant. It's a good idea to participate in research or strategic projects.
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Self-realization is a message without which there can be no effective marketing. A marketer should have a number of personal qualities, such as the desire to be a leader, sociability, creativity, the ability to convince other people, analytical thinking and determination.
4
The choice of a field of activity is another step on the path of a marketing career. Marketing includes a number of events, and the responsibilities of a marketer can radically differ from each other, depending on the industry sector of the organization. In addition to the ordinary "marketer" in the labor market, one can find such vacancies as "marketing manager", "analyst-marketer", "internet marketer", "trade marketer", "brand manager / marketer", "copywriter-marketer ", " Web-marketer ", " advertising and marketing manager ", etc. For all vacancies specific requirements are presented, a different volume of work and a different level of salary are offered.
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The desire to become a marketer is the main incentive on the way to the goal. There are many examples of people who have received a marketing education and left to work in other areas, and, on the contrary, people who have become successful marketers without a specialized education, but aspiring to work in this field. There is even an opinion that a marketer is not a profession, it is a lifestyle. Choosing a marketing profession, you doom yourself to an active, interesting, complex, but fairly competitive career.