How to write ad text

The purpose of advertising is to increase sales of the advertised product. And, composing the text, you need to consider this. Do not write long, complex phrases, advertising should be simple and understandable. When writing an advertising text, you need to consider many parameters: target audience, market position, value, etc.

Instruction manual

one

Pay particular attention to creating a headline. It should be bright, catchy, interesting, compelling to read further. Avoid trivial headings, the fate of the entire advertising text depends on this.

2

Use short phrases and sentences, do not burden the reader. Paragraphs should consist of a couple of sentences, paragraphs and subparagraphs should be short and concise. Try not to use complex sentences and compound sentences.

3

Be precise and specific, do not use common phrases - this technique will make your text most likely, the consumer will get the impression that you have definitely checked and calculated everything.

4

Try to write unique text. Buyers have heard phrases in the style of “quality and reliable” many times, they no longer attract them. Try to hook on something that sets you apart from your competitors.

5

Create the image of the buyer using your product, it must be positive so that the consumer subconsciously thinks: "if I purchase this product, everything will be fine with me."

6

Outline all the benefits of your product. Add specifics, examples, research results, if any. The consumer needs to know what benefit will receive from your product.

7

When describing the product, use colorful epithets that will cause positive emotions in the consumer. People buy almost everything, relying on their impressions, not on logic.

eight

Use recommendations in promotional texts. Ask your customers to leave feedback about your product, and then use them in advertising.

9

Describe the process of product acquisition in the simplest possible language. The consumer must know how to buy the advertised product, where it can be ordered.

ten

Indicate information about current promotions and discounts in the text of the advertisement - description and terms, this will interest the consumer and he will try to manage to purchase the goods at a better price.