Market functions

Table of contents:

Market functions
Market functions

Video: Functions of Marketing 2024, July

Video: Functions of Marketing 2024, July
Anonim

The market is not a simple place where they sell and buy any kind of goods and services. Market - there is a whole system of complex economic relations in the direction of the goods, which is recognized by one or another society.

The market is a whole organism, a system that works according to strictly defined rules, from the point of view of which the offered product or service is considered significant and useful. This is a special form of communication between seller and buyer.

It is the market that is able to notify the manufacturer of an increase or decrease in demand for the goods it produces, which is a powerful incentive for it to change its direction of work. It is interesting that the concept of the market arose a long time ago, even at the time of the decomposition of the tribal community, since then it has evolved significantly, acquiring the status of global achievement of human civilization.

Pricing function

The market has several basic functions, among which the pricing function stands apart. Based on the data from the market, the price of the goods is formed, which in all cases may not coincide with its true value.

In second place in importance is the so-called intermediary function, which is not possible without the information transparency of market participants. It is she who, on the basis of the available information on the results of the work, allows determining the economic efficiency of the work of manufacturers and sellers, and choosing the optimal buyer for a particular product.